Charles Schwab is letting its pricing do the talking in selling exchange-traded funds.

Specifically, the firm last month slashed the management fees by 25% to 59% for each of its 15 Schwab ETFs. For example: management fees for the Schwab U.S. Dividend ETF have been reduced from 17 basis points a share to 7 bps, its U.S. Small-Cap ETF from 13 bps to 7 bps and its U.S. Large-Cap ETF from 8 bps to 4 bps.

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