Scudder Kemper Investments of Boston began a multi-million dollar, month-long national advertising campaign April 17 that encourages investors to think about preparing for key life events. Scudder is calling the campaign "Be Ready."

Unlike previous Scudder ads that have focused on performance figures and Morningstar ratings, these ads underscore Scudder's long-term investment philosophy, said Howard Schneider, director of marketing for U.S. retail at the firm.

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