For more than a year, LPL Financial examined different options on how to bring robo advice capabilities to its IBD network. In the end, they decided on BlackRock's digital platform.

Among the convincing factors, says LPL executive Robert Pettman, were confidence in BlackRock's technology and its brand – echoing the sentiments of other major institutions that have partnered with the asset management giant's robo, FutureAdvisor.

Register or login for access to this item and much more

All Financial Planning content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access