Mutual of Omaha Uses Extranet to Target Brokers:Company Sees Product As Quick Way to Communicate With Remote Sales Force
(Tony Lystra)
Linda Augustyn, a V.P. at Mutual of Omaha said the site will play a key roll in both communicating with and marketing to the company's sales force, which is scattered throughout the U.S.
The site's content includes Mutual of Omaha's newsletter, a calendar of events, broker tips, profiles of top producers and dispatches from the company's national sales manager. The company will use a template-driven system to update the site, rendering unnecessary the need to employ a Web professional for day-to-day operations. Access is available, via password only, at