Who would expect that a company that documents mutual fund regulatory compliance could also come up with engaging public relations spins?
American Data Services, a mutual fund service company in Hauppauge, N.Y., is trying to do just that with the addition of its ADS Media Relations Division. Launched seven months ago and located in Tampa, Fla., the four-person division develops advertising and publicity strategies for mutual funds. So far, it has attracted 12 small funds including the First Idaho Municipal Bond Fund, as clients. In time, ADS hopes to expand that to a roster of 25, limiting its services to existing administrative clients.