Who would expect that a company that documents mutual fund regulatory compliance could also come up with engaging public relations spins?

American Data Services, a mutual fund service company in Hauppauge, N.Y., is trying to do just that with the addition of its ADS Media Relations Division. Launched seven months ago and located in Tampa, Fla., the four-person division develops advertising and publicity strategies for mutual funds. So far, it has attracted 12 small funds including the First Idaho Municipal Bond Fund, as clients. In time, ADS hopes to expand that to a roster of 25, limiting its services to existing administrative clients.

Subscribe Now

Access to premium content including in-depth coverage of mutual funds, hedge funds, 401(K)s, 529 plans, and more.

3-Week Free Trial

Insight and analysis into the management, marketing, operations and technology of the asset management industry.