Having trouble convincing your clients to think charitably? If so, you might want to mention that a number of studies have shown that people who give to causes they believe in find that doing so feels good, really good, according to Eileen Heisman, president and CEO of the National Philanthropic Trust in Jenkintown, Pa, which manages donor-advised funds.

“The same feeling you get from an orgasm, or doing a certain kind of drug, you actually get from a certain sort of giving,” Heisman told a recent gathering at the Women Advisors Forum in Newport Beach, Calif. “I don’t usually talk about it at the podium, but since it’s only women …”

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