Broadridge has named Stefanie Shelley, a longtime financial services marketing veteran, chief marketing officer. Shelley had been a marketing consultant for the firm since August 2010.
In her new role, Shelley will be responsible for Broadridge’s global marketing functions, including brand strategy, all brand and product marketing, corporate communications and digital and social media marketing.
Previously, Shelley held senior marketing executive positions with Capital One, Citibank, JPMorgan Chase, GE and GE Capital.
“Stefanie is a proven leader who has already made a considerable impact at Broadridge in the time that she has been with us as a consultant,” said J. Peter Benzie, corporate vice president, sales, to whom Shelley now reports. “With Stefanie in place as CMO, our marketing organization will be well aligned with Broadridge’s business and sales goals, helping to drive our company’s growth.”
Shelley said she has witnessed “significant progress building marketing capabilities in the past year” and looks forward to expanding these capabilities to drive further growth at the firm.