Several years ago Ameriprise Financial aired a commercial starring Dennis Hopper that targeted its financial planning services at Baby Boomers.
Hopper, one of cinema’s most enduring rebels, stood on a beach dressed in black with dark sunglasses. He talked about how Boomers weren’t going to be slowing down as they grew older, and weren’t going to sit around playing Bingo. Instead Boomers would redefine retirement.
Register or login for access to this item and much more
All Financial Planning content is archived after seven days.
Community members receive:
- All recent and archived articles
- Conference offers and updates
- A full menu of enewsletter options
- Web seminars, white papers, ebooks
Already have an account? Log In
Don't have an account? Register for Free Unlimited Access