Quantitative Advisors is not the largest fund company in the country. In fact, it's the 329th largest in terms of assets under management, according to Financial Research Corporation. Heather Dondis, director of marketing at Quantitative Advisors, is charged with marketing the six Quant Funds that currently hold $175 million in assets. During this down market, the strategy for the small fund complex is to retain the assets it has as well as to highlight and sell alternative areas of the business.
Not long ago, investors were pumping money into mutual funds as the markets soared. Marketing teams at fund firms of all sizes were busy, but increasing a firm's assets under management seemed to be a piece of cake. Now that the market has turned around, a greater effort is needed just to keep the assets the company has, never mind increase them, according to Dondis.