There are now four segments of the site available from the firms homepage that cater to different types of investors. Individual online areas now exist for institutional investors, individual investors, financial professionals and retirement plan providers and participants. Clients who primarily visit one area can select it to be their "start page" when they visit Strongs site.
"Over the years, our Web presence has grown to serve an increasingly diverse range of clients," said Brian Melter, director of e-commerce for Strong. "Our new look helps efficiently direct investors to the proper areas on our site while showcasing our diverse products and services."
