In its first foray into a corporate branding ad campaign, SunAmerica Mutual Funds of New York has peppered seven train stations in and around the city for the month of March with billboards reading, "Put the Sun in your long-term forecast. Invest in a brighter future." The billboards have been placed in multiple locations including Grand Central Terminal.

SunAmerica believes it is an ideal time to build its name and brand awareness because the company's equity funds have been performing in the top quartile, said Betsy Treitler, vice president of marketing and communications.

Subscribe Now

Access to premium content including in-depth coverage of mutual funds, hedge funds, 401(K)s, 529 plans, and more.

3-Week Free Trial

Insight and analysis into the management, marketing, operations and technology of the asset management industry.