Sales of mutual funds through supermarkets in 1998 seemed to follow the trends of the industry as a whole- there was a drop in sales during August, but they rebounded strongly by the end of the year.

However, some industry observers say that consumer interest in supermarkets has peaked and could be headed for a downturn. In particular, they cite a greater desire among consumers to buy mutual funds through investment advisors in order to obtain guidance in deciding on which funds to buy.

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