Trust and customer service are the most important reasons why clients opt to work with registered investment advisors, according to TD Ameritrade’s latest RIA survey.

The quarterly query of 502 RIAs found that 29% of clients using RIAs said their fiduciary responsibility to work in the best interest of clients was the No. 1 reason they got their business. More personalized service and a competitive fee structure came in second at 21%, just ahead of dissatisfaction with their current or former full commission broker (19%).

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