The nadir of the economic downturn ravaged many American families’ college savings accounts, sending balances down almost 50%, according to Deborah Fox, founder of Fox College Funding. It frustrated investors, but it also prompted some to become more educated about the fees associated with 529 plans.

“It’s always been a touchy area, but especially so now in a stock market environment that is sideways at best,” said Fox, whose San Diego-based company works with parents of high school-aged students to assemble higher education savings plans.

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