By partnering with automated investing service Betterment, Fidelity embraced the robo advisor trend that is impacting how many mutual fund and ETF fund providers market and distribute their products. 

Many providers were not surprised by Fidelity's move, viewing it as an opportunity for new marketing and distribution strategies. But a question still lingers: Will the robo trend change the type of products being offered and put traditional wholesalers and distributors at risk?

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