With tax code changes making qualified withdrawals from Section 529 plans free from federal income tax as of Jan. 1, employers are exploring new options to make saving for college easier on working parents.

Fidelity Investments, for example, Wednesday announced a new Workplace 529 College Investing Program, a stand-alone product that will allow payroll deductions to be directly deposited in a separate account, rather than creating an account through a financial advisor.

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