TD Ameritrade Institutional today announced the expanded integration of leading advisor customer relationship management technologies (CRM) with its open access network, Veo.

The new technologies include the Pareto Platform, based on Microsoft Dynamics CRMsoftware, Tamarac’s Advisor CRM, Junxure CRM and Advisors Assistant. Salesforce, Ebix and Redtail are already integrated with Veo.

According to Jon Patullo, TD Ameritrade Institutional’s managing director of technology product management, the technology that helps advisors better manage the client experience is becoming increasingly important. “By integrating data between Veo and CRM systems, advisors are now armed with a more robust CRM system that can help boost productivity, improve client service, and streamline numerous tasks so advisors can spend their time on what matters most – their clients,” Patullo said in a statement.

With the integration of CRM technologies with Veo, client data can flow seamlessly between the custodian and the CRM application meaning advisors will no longer be forced to “toggle” back and forth, said Greg Friedman, president of Junxure. “Now, advisors have access to a tremendous amount of incorporated client data, which can save them time and improve the quality of their client service and response,” Friedman said in a statement.

The integration of these platforms also gives advisors access to over 40 workflows designed to help increase efficiency in new account opening, client onboarding and data management functions.

For at least one advisory, the CRM and workflow integration has already had a positive impact on the practice. “We place a lot of emphasis on providing a consistent client experience and our technology plays a key role in making that best practice a reality,” Larry Becker, the director of operations of JNBA Financial Advisors, said in a statement.

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