Advisors tend to overlook Grendel Online — and I sometimes do as well, for a couple of reasons.
One is that Grendel doesn’t usually garner many votes in Financial Planning’s annual technology survey, so it isn’t top of mind for me. This may be because Grendel doesn’t do much marketing directly to advisors — and when it sells to institutions, end-user advisors may not know whose product they’re using.
Register or login for access to this item and much more
All Financial Planning content is archived after seven days.
Community members receive:
- All recent and archived articles
- Conference offers and updates
- A full menu of enewsletter options
- Web seminars, white papers, ebooks
Already have an account? Log In
Don't have an account? Register for Free Unlimited Access