NEW YORK - The Internet has been a tremendous boon even for Fidelity Investments of Boston, the nation's No. 1 fund company, because it has raised Fidelity's awareness throughout the country, said Peter Costa, vice president, interactive content at Fidelity.

Unlike any other marketing effort that preceded it, the Internet has enabled investors to learn that Fidelity "is more than a very large fund company with one very large fund called Magellan. This was so perfectly reflected a few years ago by a call from an investor asking for Magelity,'" Costa said.

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