The Dreyfus Corp.'s ferocious feline mascot is back in action in a trio of all-new national advertisements. One print ad and two 30-second TV spots are scheduled to run into 2003.

But the flavor of the ads are bolder and the emphasis on "your advisor" is now front and center, no longer in the shadows of the bright spotlight shining on Dreyfus's competency as an investment manager. Each ad retains the three-year-old tagline "You, Your Advisor and Dreyfus."

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