The Hartford is taking part in the upcoming National Save for Retirement Week of Oct. 16 with the “It’s In Your Power Campaign,” based on superheroes. The campaign, aimed at 1.4 million participations in 32,500 plans, shows two superheroes flying around on scooters, enjoying leisure time with friends and family and generally just enjoying being retired.

The campaign also offers five free superpower-inspired ringtones that participants can download to their cellphone or home computer, to reinforce the message. The sounds are: Wham! Whoosh! Pow! Zoinks! and Action!

“The Hartford is telling retirement plan participants that ‘It’s In Your Power’ to help build a secure retirement by starting or increasing contributions to their employer’s retirement plan,” said Dana McCullough, assistant vice president of marketing for the retirement plans group at The Hartford. “Our campaign encourages participants to take action—much like a superhero would—and be the catalyst for their own retirement security.”

The Hartford also released findings of a survey of 1,000 Americans that shows 78% of plan participants say they either “completely” or “mostly” understand their retirement plan benefits, up from 65% in 2009. Another 20% said they intend to increase their contributions.

-- This article first appeared on Money Management Executive.


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