The Hartford is taking part in the upcoming National Save for Retirement Week of Oct. 16 with the “It’s In Your Power Campaign,” based on superheroes. The campaign, aimed at 1.4 million participations in 32,500 plans, shows two superheroes flying around on scooters, enjoying leisure time with friends and family and generally just enjoying being retired.

The campaign also offers five free superpower-inspired ringtones that participants can download to their cellphone or home computer, to reinforce the message. The sounds are: Wham! Whoosh! Pow! Zoinks! and Action!

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