The series, first introduced in 2003, was developed using qualitative and quantitative input from field service professionals and independent surveys as well as from existing clients from The Hartford.
The six new modules launched this month focus on the end benefit to the participant of taking a certain action, rather than product features. It addresses specific issues related to retirement investing such as "the high cost of procrastination" and "the benefits of increasing your deferral percentage," the company said in a statement.
The new program airs for about 30 minutes and comes with a one-page leave-behind flyer for the participant, the company said.
"Employers frequently cite lack of time and access as impediments to getting their employees to make the most of their retirement plan options," said Christina Chaia, director of marketing for The Hartford's corporate retirement plans business. "We designed the series to meet these two impediments head-on."
