Socially responsible investment vehicles are drawing more funds, but retail investors still do not cite social responsibility as a top priority when it comes to where to put their money, according to two separate studies.

Assets invested in socially responsible vehicles have risen 22% to a high of $3.7 trillion since 2009, according to a 2012 study by the U.S. Forum for Sustainable and Responsible Investment. Yet among retail investors, social responsibility falls at the bottom of the list of reasons to select a product below taxation, track record and level of risk, according to another survey from Lake Forest, Ill.-based consulting firm.

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