While they certainly have more resources to launch new funds and effectively market to investors and intermediaries due to their colossal scale, Fidelity, Vanguard and American Funds have good reason for their continued success, according to The Evansville Courier.

The Big Three retain their market share dominance not because they're giants on a path of a self-fulfilling prophecy, according to the editorial, but because, unlike smaller shops and many specialized boutiques, they offer funds designed for the long term, a diverse array of investment choices, solid performance, low fees and quality service.

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