NEW YORK - Creative, catchy and selectively-placed advertisements in prestigious, upscale media can enable even a small mutual fund family to compete with the mutual fund Goliaths that spend tens of millions of dollars on advertising, said Victor Ugolyn, chairman, president and chief executive officer of The Enterprise Group of Funds of Atlanta.

A few well-placed TV commercials on a highly-regarded cable network such as CNBC, or a series of splashy ads in an upscale consumer magazine such as Town & Country can do a lot for the image of even the smallest, least-known fund company, Ugolyn told a gathering of the Financial Communications Society here May 24.

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