Word of mouth might still be the most common and successful way financial advisors land new clients, but that won't necessarily be the case for long as investors of all ages are becoming more familiar and comfortable with social networking sites like Facebook and Twitter.

To help financial advisors and firms jumpstart their social media endeavors without running afoul of FINRA regulations, LIMRA and social middleware firm Socialware this week rolled out "Insight: Advisor Series," a new social media training program specifically designed to help guide them through the potential legal and cultural landmines presented by social networking sites and platforms.

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