The recent unpleasantness in the U.S. and global stock markets has once again uncovered a winning marketing strategy in the financial services world. Normally, people get paid millions for their marketing secrets, but as a public service, I’m going to share this four-step secret with you for free.

Step 1: At some random time during the year, call up a local or national financial services reporter and predict disaster. Go big! Tell them all signs point to a catastrophic bear market the likes of which we’ve never seen before. Tell them this will be the first time in history the markets will go down and never recover to their previous highs. Ever.   

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