TRUSTlynx, a service of First Trust Corp., has debuted a Web site and voice response unit program that plan sponsors and other financial institutions can use to capture IRA rollovers. TRUSTlynx is allowing companies to either private label or co-brand the program.

"This program-sponsored IRA is an appealing addition to any benefits package," said Bert Deardorff, vice president of TRUSTlynx. "It gives the plan sponsor’s employees an attractive, tax-deferred vehicle for their retirement savings, and also provides program sponsors additional marketing and branding opportunities."

In addition to the Web site and phone system, TRUSTlynx is also offering trustee, custody and record keeping services.

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