TRUSTlynx, a service of First Trust Corp., has debuted a Web site and voice response unit program that plan sponsors and other financial institutions can use to capture IRA rollovers. TRUSTlynx is allowing companies to either private label or co-brand the program.

"This program-sponsored IRA is an appealing addition to any benefits package," said Bert Deardorff, vice president of TRUSTlynx. "It gives the plan sponsor’s employees an attractive, tax-deferred vehicle for their retirement savings, and also provides program sponsors additional marketing and branding opportunities."

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