"This program-sponsored IRA is an appealing addition to any benefits package," said Bert Deardorff, vice president of TRUSTlynx. "It gives the plan sponsors employees an attractive, tax-deferred vehicle for their retirement savings, and also provides program sponsors additional marketing and branding opportunities."
In addition to the Web site and phone system, TRUSTlynx is also offering trustee, custody and record keeping services.