When J.P. Morgan Chase rolled out a Twitter Q&A to connect with clients in 2014, the AskJPM hashtag became a household marketing blunder marketing departments still use as an example of how not to develop a post. Had a more calculated approach been made, the results may not have been as embarrassing.

Amid a fear of Regulation Fair Disclosure infractions and further belt-tightening from anticipated interest rate hikes by the Fed in 2016, the fearlessness needed to generate a needed viral following among social networks like Twitter may seem more work than it's worth.

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