So you’re wondering about where to start applying Twitter in your business. Twitter co-founder Biz Stone had made it simple.

“I always tell folks to start off real easy,” he said. “You don’t have to tweet. Type in the name of product and company and you’ll see what people are saying about you right now. That’s a really valuable way to find out what [consumers] value. We’re signing up 400,000 [new accounts] every day and that’s only going to increase.”

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