BOSTON - No matter how well he was doing for them, how well educated he was or how clearly he spoke, it didn’t matter if he wasn’t speaking his clients’ language, Joe Duran, chief executive officer of United Capital told the audience at a Fidelity Investments forum Wednesday.

Eventually, he said, he realized that developing strong client relationships and serving them well is all about helping people make better decisions. “The only proven way to improve a human’s life is to improve their decisionmaking,” Duran said more than once.

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