While it's important to use social media to create a newsworthy persona online in the hopes that professional journalists will take an interest in what you have to say, sometimes you just have to go fishing for yourself.

Imagine you have a great story idea. It would be great positioning for you and your firm if you were interviewed by a professional journalist writing for a credible third-party media outlet — and you could help the readers, too, by bringing this good information to light.

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