Van Kampen, hoping to attract more money into its funds by giving brokers a better understanding of wealthy investors, has developed a new program for this purpose.

"The Nine Lives of the Affluent" was developed with Prince & Associates, a consulting company of New Haven, Conn. that specializes in the affluent market - those with at least $250,000 to invest.

Subscribe Now

Access to premium content including in-depth coverage of mutual funds, hedge funds, 401(K)s, 529 plans, and more.

3-Week Free Trial

Insight and analysis into the management, marketing, operations and technology of the asset management industry.