The Vanguard Group's new Admiral share class that it will launch later this year will serve to reinforce the firm's name while protecting its buy and hold investors from rising redemption rates, according to industry analysts.

"This is consistent with Vanguard putting an emphasis on low expenses and long-term investing," said Burton Greenwald, president of B.J. Greenwald & Associates, a mutual fund consulting firm in Philadelphia. "It conforms with their philosophy and image."

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