VantisLife Insurance Co. plans to develop new business by selling its cadre of life insurance products through banks in the Midwest and California.
As of Nov. 30, the Windsor, Conn., company sold its insurance products through 70 banks, up 17% from a year earlier, according to Craig Simms, its senior vice president of marketing, but he said the company is barely scratching the surface of a national opportunity. He said he expects to add 50 new banking relationships in the next two years.
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