In a research study titled, “Va Va Voom,” the global consulting firm Oliver Wyman predicts that U.S.-style variable annuities could be as successful among European Baby Boomers as they have been in the U.S. and Japan .According to an article in Financial Advisers, a U.K. weekly publication, the Wyman study said that demographic changes in Europe—population aging and Baby Boomer wealth—would drive the appeal of VAs in Europe.

Wyman reports that in the U.S. , variable annuities have overtaken traditional fixed annuities to become the primary form of tax-protected investment. The Japanese market has seen a similar growth, and is projected to reach $350 billion in assets by 2010.

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