Waddell & Reed has aligned with BabyMint, Inc., an Atlanta-based firm that offers consumers rebates on purchases to invest in any 529 college savings plan of their choice.
Currently, BabyMint customers are already investing in every active 529 plan on the market, said Bill Koleszar, a spokesman for BabyMint. That would mean that investors are already using BabyMint to invest in Waddell & Reeds Arizona-based InvestEd 529 program, through BabyMint. But the agreement has Waddell & Reeds 3,200 financial advisors listed in BabyMints web-based Financial Advisor Program, to bring greater visibility to InvestEd. In addition, BabyMint will supply Waddell & Reeds financial advisors with marketing materials.