Back in the day, I used to get calls from mutual fund wholesalers on a regular basis. Some would invite me to breakfast or lunch to talk about their products. The best of them would call me to share market intelligence and investment insights from their analysis, and sometimes they even offered to bring an analyst or fund manager along for a meeting. That kind of information can be very valuable, but it isn’t scalable — and it is so 20th century.

In the 21st century, there has to be a better way to deliver important information to advisors — and there is: T. Rowe Price’s MarketScene app. The fact that it’s free just adds to its allure. Currently, the app is available only for the iPad, but iPhone and Android versions are to be released over the next few months.

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