Watching (and Measuring) Sales Performance - As It Happens

You can't manage what you don't measure. Which used to mean it was pretty hard to manage the sales of funds through brokers, registered investment advisers, banks and other channels.

No more. Online tools make it possible to measure sales, up to the minute, and let you manage how you spend your marketing bucks in support of those sales, right down to figuring out which of your reps gets results out of taking clients out on the golf practice and which just are practicing their swings.