In yet another step to raise its profile and attract new customers, Waterhouse Securities, the discount brokerage firm and proprietor of Waterhouse Investors Fund Family Network, is opening a walk-in investor center on Park Avenue in New York. The new 7,000 square foot office, at 50th Street next to the Waldorf Astoria, will open in late November or early December.

Even though Waterhouse's national headquarters is already in New York, in its financial district downtown, the company is establishing the uptown site to gain more exposure and increase market share, says John Chapel, president of Waterhouse Securities. The move is part of Waterhouse's recent efforts to accelerate its asset gathering.

Subscribe Now

Access to premium content including in-depth coverage of mutual funds, hedge funds, 401(K)s, 529 plans, and more.

3-Week Free Trial

Insight and analysis into the management, marketing, operations and technology of the asset management industry.