PALO ALTO, Calif. – Unlike its robo rival Betterment, the Silicon Valley-based automated investing service Wealthfront has no plans to diversify into a business-to-business model working with financial advisory firms or to venture into the 401(k) market. Nor is the online-only RIA for sale or has plans for an initial public offering anytime soon.

“The whole point is to focus on the long-term game,” says President and CEO Adam Nash. “We’re in this to build a large independent company that is 100% focused on the future. We do not want any intermediary between us and the client.”

Register or login for access to this item and much more

All Financial Planning content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access