What Pimco's CEO Pick Says About Bond Giant's Next Step: Gadfly

(Bloomberg Gadfly) -- Call it key man risk.

Man Group, the world's biggest publicly traded hedge fund manager, is looking blue after the departure of CEO Emmanuel "Manny" Roman to Pimco -- once the world's biggest bond fund. The stock fell almost 5% on Wednesday's announcement.

But Roman's exit is by no means the type of key man risk that Pimco itself suffered when its own guru-in-chief Bill Gross left in 2014. The star manager's abrupt departure in 2014 contributed to a 25% decline in Pimco's assets under management to $1.5 trillion and led to job cuts.

Roman's move does leave a hole in that he helped Man Group to grow through acquisitions. The company's recent deals have expanded its footprint in the U.S., with quant-focused Numeric Holdings and leveraged-loan manager Silvermine Capital Management, while diversifying further into markets such as real estate and beefing up investment arm GLG.

It makes sense for Pimco, a unit of Allianz, to try to bottle some of that magic instead of chasing a star to replace Gross.

For Roman, it will be an uphill struggle: he needs to staunch redemptions, increase inflows as well as prune Pimco's complex structure.

The firm needs to diversify away from bonds in a world of zero or negative yields. Like all asset managers it also faces competitive pressure from passive funds. It's likely therefore that acquisitions -- and not just hires -- will be on the agenda. Here, Roman's past work experience at Goldman Sachs and GLG will help: he has knowledge of different asset classes and markets.

Yet you can't blame Man Group investors for feeling Roman's job was only half-done. Man's share price is up some 40% since he took over and assets under management have been rising. The stock still trades at just under 10 times estimated earnings, a discount to its peers, according to Bloomberg data.

Stock-market volatility has hurt Man's performance-fee revenue and pushed investors to pull back from hedge funds. Diversification has improved, but Man's computer-powered AHL unit, which had a drab second quarter, still accounts for almost half of assets that generate performance-based profits.

With $480 million in excess cash to spend on acquisitions or return to shareholders, Man Group has some firepower on standby -- but it looks like Roman won't be the one to deploy it. That job will fall to his successor Luke Ellis, the company's current president, and CFO Jonathan Sorrell.

But Pimco may now be the company to watch as Brexit and volatility create opportunities for takeovers.

This column does not necessarily reflect the opinion of Bloomberg LP and its owners.

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