In an effort to promote its mutual funds, Chicago-based brokerage William Blair & Co. is developing a new Web site that will go live soon. The new site is part of a comprehensive marketing effort to promote the company's funds to outside investors, according to Martin Gawne, marketing director for the William Blair Funds.

About two years ago, the company hired Marco Hanig to head the nine-fund, $2.5 billion-in-assets unit, and at the same time initiated a "proactive, external sales effort," said Gawne. "We catered to high-net-worth clients and originally our fund family was perceived as funds for convenience for those clients."

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