The financial advisory industry is overwhelmingly dominated by men, but women at the TD Ameritrade Institutional national conference in San Diego, California made their presence known at a women’s leadership roundtable on Friday.

It seems that firms, including TD Ameritrade, are realizing the business potential of bringing women on board. “TD works with women representing 228 firms and $784 billion in assets,” said Kate Healy, director of marketing at TD Ameritrade.

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