More women are going to college and joining the workforce- and now women are becoming increasingly influential in the financial world, according to market research firm Mintel.

On Wednesday Mintel released data showing that men and women are about equally as likely to have a self-directed investment account, with 30% of women saying they have one versus 36% of men. Among women who report a household income of more than $75,000, 46% say they are self-directed investors.

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