"Don't be a sitting duck," warns the cover of Harold Evensky's new book, Y2K and Your Money, published last month by Sitting Duck Press of Midlothian, Va. The book was designed to assist financial planners and brokers in educating their clients on the investment risks associated with Y2K.
"People in the financial services industry have told us they need to offer more than a shrug when their customers ask them about Y2K," says Evensky, CFP and co-founder of Evensky, Brown & Katz, a wealth management firm in Coral Gables, Fla. "They're concerned about two issues. First, businesses know they better have answers for customers or their customers will go elsewhere. Second, Y2K is a unique event. You know it's coming and you know when it's coming. Financial firms will not be able to claim ignorance. They have an obligation to educate their clients."