Only 18% of individuals between the ages of 28 to 53 seek out financial advice, even though they are in the prime savings and asset accumulation of life, according to a survey of 800 investors conducted by Sway Research and Mast Hill Consulting. Most of this group—younger Boomers between the ages of 43 and 53, and Generation X, aged 28 to 42—turn to family and friends for advice on key investing decisions.

A full 60% of the investment industry’s focus is concentrated on near- and post-retirees. Thus, they are losing out on the 57 million households in the 28-53 population, who have more than $5.2 trillion in investable assets in their bank, taxable brokerage and retirement accounts.

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