Social media marketing is a key component in an effective inbound marketing strategy, but it’s important to capture the right “voice” on your social media sites.

Sure, you want people to know that you are a serious professional with all the expertise necessary to help them with their financial decisions, but that is not all that you want to accomplish. You also want potential clients to get to know you personally and feel that they can trust you. Social media offers an opportunity to do both, but only if you strike the right balance on each of your sites.

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