We live in a world where listening for important conversations online, real-time engagement and being prepared to manage a digital crisis are important considerations for financial advisors. Mobile devices and improved connectivity coupled with the rise of citizen journalism and the social-posting craze have created a fertile field for opportunity – and potential misery.

While the traditional marketing mix – particularly in the realm of relationship marketing – is still necessary for financial planning practitioners who want to thrive and grow, content marketing and credibility marketing with a digital twist are essential.

Register or login for access to this item and much more

All Financial Planning content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access