We live in a world where listening for important conversations online, real-time engagement and being prepared to manage a digital crisis are important considerations for financial advisors. Mobile devices and improved connectivity coupled with the rise of citizen journalism and the social-posting craze have created a fertile field for opportunity and potential misery.
While the traditional marketing mix particularly in the realm of relationship marketing is still necessary for financial planning practitioners who want to thrive and grow, content marketing and credibility marketing with a digital twist are essential.
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