A small news item last week on the launch of a financial literacy course in the Shelby County school district in Tennessee this fall got me thinking about a golden opportunity for individual mutual fund companies or, perhaps, the industry as a whole.

What if fund companies developed books and lesson plans to teach children about personal finance? What if they or the Investment Company Institute lobbied state departments of education to offer financial education to high school students? They would be doing future generations a tremendous service about understanding financial responsibility while making their brand names known to potential customers and, perhaps, earning their business.

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